Gamers Play On Mobile Far More Than Consoles – Survey
Addressable market has grown to over 125 million people playing mobile games in the US and UK. Smartphone gaming and tablet gaming is on the rise, as nearly half of all adults in the US and UK are now playing games on mobile, according to a new survey conducted by Information Solutions Group on behalf of PopCap.
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It is estimated that there is now an addressable market of more than 125 million people playing mobile games in the US and UK.
In fact, almost half (46 percent) of all video game time is spent on a mobile device, the survey indicated. Phones and computers were found to be the most common game devices (33 percent and 32 percent, respectively), whereas dedicated consoles were only at 18 percent.
“Mobile games continue to vie with social games as the hottest sector of the video game industry and that trend shows no sign of waning,” stated Dennis Ryan, VP of Worldwide Publishing at PopCap. “Smartphone adoption continues apace and tablet adoption has added considerable fuel to the fire. Even more important, consumers are embracing the shift toward freemium games and other add-on game content purchases, driving the dramatic and rapid shift in the forms of monetization being used by developers and publishers.”
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