Mobile Games Survey: Half of U.S. and U.K. Mobile Gamers Choose Mobile Devices as Primary Home Gaming Platform

Half of U.S. and U.K. mobile gamers favor mobile devices as their primary home game platform, according to a new survey released today by PopCap Games, a division of EA and maker of some of the world’s most popular video games. Part of an extensive research project that projects a  125 million mobile gamer population in the U.S. and U.K., the survey reveals that mobile gaming doesn’t necessarily mean “gaming on the go,” with many mobile gamers stating that their favorite place to play mobile games is at home on the couch or while laying in bed. The survey also uncovered many surprising, quirky and naughty mobile gamer habits.

This is the first paragraph of an article found on virtual-strategy.com It contains some interesting insights that fit the consumer and business insights focus of our blog. The article continues …

Conducted by independent research firm Information Solutions Group, the survey analyzed the behavior and play habits of mobile gamers, defined as those who have played a mobile game in the past month.

“We already know that people play mobile games ‘on the go,’ but now we are seeing mobile gamers largely favor their mobile devices for home use,” said Dennis Ryan, VP of Worldwide Publishing at PopCap. “If you add the  fact we are seeing a deluge of new gamers coming in through mobile, we believe mobile gaming is invading the last bastion of video game consoles  and personal computers: the home.”

The full results of the survey can be found here: http://www.infosolutionsgroup.com/2012_PopCap_Where_People_Play_Mobile_Games.pdf

Following are highlights from the findings:

Mobile is the new primary home gaming platform, especially for tablet owners

50% of the mobile gamers in the survey agreed that mobile gaming is their favored method of game play at home over traditional consoles, computers and handheld gaming devices. Tablet-only players preferred home play on mobile devices even more (57%).

Mobile gaming doesn’t have to mean “on the  go”

According to the new survey, the top five places to play mobile games are: at home on the couch (69% of U.S. and U.K. gamers surveyed), at home  laying in bed (57%), as a passenger in a car or on a bus or train (63%),  waiting for an appointment (55%) and while watching television (41%). Those who play mobile games exclusively on tablets confirmed that they  play more at home on the couch (78%) and while watching TV (52%) than  other mobile gamers. Those who stated that they play mobile games only on  a smartphone were more likely to play in situations that required waiting, such as while at a restaurant, in line at a store, or at an appointment.

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