King.com partners with Pepsi to Launch Bubble Witch Saga in Turkey
King.com, the leading casual and social games company has announced a partnership with Pepsi in Turkey. The companies will join forces in order to promote King.com’s hugely popular game Bubble Witch Saga.
The partnership will see the Bubble Witch Saga logo appear on 50 million cans of the soft drink. The logo will also appear on posters, at point of sale packs and on television commercials. All of Pepsi’s cans and bottles will also contain a special code that allows King.com users to unlock free in-game credits and upgrades. King.com games are currently played by over 6million Turkish gamers a month.
Alex Dale, King.com’s Chief Marketing Officer, commented: “We are delighted to be launching this marketing partnership with Pepsi in Turkey. In different ways, King.com and Pepsi are both bringing bubbles to a country of 75 million people. King.com’s free, easy-to-play games are popular the world over, and we hope people in Turkey will enjoy using the free in-game credits and upgrades that King.com and Pepsi are offering.”
Ceren Onbulak, Pepsi’s Brand Engagement and Business Partnerships Manager, commented: “We are delighted to be launching these very special Game Cans in Turkey, which offer free extra credits on the excellent Bubble Witch Saga. Millions of the cans will be distributed over the next three months, meaning lots of extra fun for everyone. The more Pepsi codes you collect, the better the game gets! It’s the first time we’ve done a Game Can in Turkey. The campaign will also be supported on TV. ”
King.com is a worldwide leader in casual social games with over 40 million monthly players and more than 3 billion games played per month globally. King.com offers over 150 exclusive games in 12 languages through its premier destination, King.com (http://www.king.com), mobile devices, Google+, and Facebook, where it is a top 10 Facebook developer. The company is the exclusive provider of online games for leading global portals, websites and media companies. King.com has offices in London, Stockholm, Barcelona, Bucharest, Hamburg, Malta and San Francisco. For more information, please visit http://about.king.com.